Book
“In need of some hope? Start here!” — Dr. Beverly Daniel Tatum, author of Why Are All the Black Kids Sitting Together in the Cafeteria?
When it comes to bias and discrimination, what actually changes people and cultures?
Bias robs individuals of their futures, organizations of talent, science of breakthroughs, and communities of justice. The End of Bias: A Beginning explores how we reduce the unexamined biases that wreak havoc from education and healthcare to policing and the workplace. Blending rigorous science and compassionate humanity, Nordell illuminates the approaches that measurably change people’s behavior to be more fair and just. Through startling stories, rich research, and moving reflection, Nordell offers a hopeful, achievable vision for becoming the people we want to be, and creating the world we need.
Deeply researched and beautifully written, The End of Bias: A Beginning reveals concrete steps we can take to create the cultures, organizations, and communities we all deserve.
The End of Bias: A Beginning
How We Eliminate Unconscious Bias and Create a More Just World (Metropolitan Books/ Henry Holt)
View the computer simulation of a workplace that models how small amounts of gender bias compound, over time.
Additional resources for book groups, colleges and universities, and faith communities
"I can think of few things more important, more potentially meaningful and actionable to a reader, than what is in The End of Bias."
―Jenny Odell, author of How to Do Nothing: Resisting the Attention Economy
"Despite revolutions in our understanding of bias, we’re still much better at documenting the problem than solving it. When it comes to prevention and cure, Jessica Nordell’s powerful book is a breakthrough. With state-of-the-art science and gripping narratives, she reveals what concrete steps individuals, groups, and institutions can take to fight prejudice.”
―Adam Grant, author of Think Again: The Power of Knowing What You Don't Know and host of the TED podcast WorkLife
"In this highly engaging and well-researched book, Jessica Nordell weaves together a cogent blend of neuroscience and social science to explain the pervasiveness of unconscious bias and, most importantly, what we can do about it. Full of real-life examples and evidence-based interventions, The End of Bias: A Beginning demonstrates that change is possible. In need of some hope? Start here!”
―Beverly Daniel Tatum, author of Why Are All the Black Kids Sitting Together in the Cafeteria?: And Other Conversations About Race
"The End of Bias: A Beginning is a personal testament not only to the fiery mind of Jessica Nordell but to her heart’s yearning for a world in which equity and justice prevail. It is a reckoning with the tools of our time in confronting the problem of our time.”
―Kao Kalia Yang, author of Somewhere in the Unknown World: A Collective Refugee Memoir
“Informative, compassionate and necessary."
―Ruth Ozeki, author of A Tale for the Time Being and The Book of Form and Emptiness, AARP Magazine
"My favorite book of the last year."
―Eve Rodsky, New York Times bestselling author of Fair Play and founder of the Fair Play Policy Institute
"A shrewd dissection of the implicit bias in the human psyche and how it could be trained to transcend it. Nordell digs deep into the realms of cognitive and social psychology, anthropology and developmental research to identify all the factors that contribute to our implicit and unconscious biases … Nordell not only highlights errors in our cognitive processes but also goes into depth about how to rectify them … The End of Bias is an exhaustively researched, illuminating book on what leads to bias and how to avoid those pitfalls."
―Rabeea Saleem, The Irish Times